(Product / Market Fit) and Brewing

Homebrew machines are all rubbish. Someone had to say it. You simply shouldn’t spend your money on these devices, regardless of how clever the technology is . I’m willing to be convinced otherwise, but as of right now, I’m not. They make, at best, okay beer, and they don’t improve any part of the process of homebrewing.

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Draught Lines 101: know your business

Dirty draft lines are a systemic problem. There’s no excuse for it, but frustratingly, there are multiple parties on the hook that need to come to a comprehensive solution on the issue. In short, the entire industry needs to pitch in to address the issue more aggressively and make draught line cleaning a required best practice on premise.

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Chris McClellan
Nothing worth having comes easy

I currently live in a 16 story apartment building on the Upper West Side of Manhattan…and the elevator in my building is broken. How did we get here, you ask? How did the management of a very expensive NYC apartment building let an elevator break on their watch, inconveniencing the tenants and setting a precedent for bad maintenance and poor oversight?

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Chris McClellan
We Need a New Yardstick

Something has been nagging me. Something is bothering me in the beer business, and I think we need to address it sooner than later. I think we're not measuring the health of the category correctly, and I think it's time we put together a new formula for the modern age of brewing.

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Chris McClellan