Mounting Pressure

Beer has to be delivered in trucks. These trucks are, for the most part, owned and managed by distributors. Distributors (also called "Wholesalers") are big business in the United States and most of you know nothing about them. This is a problem for you and even more relevantly, for them

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Chris McClellan
Let's All Just Have a Pint

I think we've forgotten how to talk to each other. It's 2018 and we've...apparently...lost the innate, human, crucially important ability to share a moment with someone else without a small dose of judgment, scorn, or implied bias. I feel like I'm obligated to take a stance in order to be heard these days, and I'm not so sure I like that.

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Chris McClellan
The Power of Intention

I'll admit that while its lost a lot of its authenticity through mass marketing and message dilution, "craft" is still a powerful driver of brand positioning, maintaining a certain inimitable resonance through the recent and impressive industry growth and signifying a powerful level of intentionality, purpose, and yes, counter culture resistance to mass market fizzy yellow beer.

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A Moment to Savor

Talk to most people who live in D.C. these days, and they’ll describe the collective anxiety that has crept into everyday life here since the election.  It doesn’t matter if your candidate had a little “D” or “R” next to their name; it’s the constant partisan tension, the heated rhetoric, and the general animosity toward one’s fellow citizen that seems to have enveloped the country, and been distilled to its purest form in the capital city. 

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Chris McClellan