Why would you launch a beer nationally?

With the increasing locality of this lovely libation we call beer, along with my normal penchant for pontification and overly opinionated dross, I’d like to present a preposterous new marketing concept that will, no doubt, cause a few eyes to roll: The age of launching a beer across an entire national distribution footprint is dead. Long live local.

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Beer Films in 2019

Beer movies, beer shows, beer documentaries…forever niche and yet inspiring in their creativity, passion, and authentic representation of the growing beer communities around the country and around the world. I put out a list a few years ago of beer movies that shouldn’t be missed if you’re a fan of the business, and it seems that the well is starting to run a little dry these days. Here’s the latest list for 2019’s watch list, featuring some oldies and goodies and some fresh faces to the media landscape. Check it out.

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Chris McClellan
(Product / Market Fit) and Brewing

Homebrew machines are all rubbish. Someone had to say it. You simply shouldn’t spend your money on these devices, regardless of how clever the technology is . I’m willing to be convinced otherwise, but as of right now, I’m not. They make, at best, okay beer, and they don’t improve any part of the process of homebrewing.

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Draught Lines 101: know your business

Dirty draft lines are a systemic problem. There’s no excuse for it, but frustratingly, there are multiple parties on the hook that need to come to a comprehensive solution on the issue. In short, the entire industry needs to pitch in to address the issue more aggressively and make draught line cleaning a required best practice on premise.

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Chris McClellan
Nothing worth having comes easy

I currently live in a 16 story apartment building on the Upper West Side of Manhattan…and the elevator in my building is broken. How did we get here, you ask? How did the management of a very expensive NYC apartment building let an elevator break on their watch, inconveniencing the tenants and setting a precedent for bad maintenance and poor oversight?

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Chris McClellan