Welcome to the Oscar(s) Blues
With the Oscars fast approaching, I felt a movie focused sparge was due. Whether you’ve seen any of this year’s Best Picture nominees or not, I can tell you most assuredly that none of them focus on craft beer. This is to be expected, though having a beer in zero gravity does sound fun. Unless I’m gravely mistaken and I’ve missed something (which isn’t likely, as I watch too many movies), why are we not seeing a rise of craft beers in the movies to coincide with the glorious rise we’re seeing in the real world?
Watching the latest season of House of Cards, you can see that Frank Underwood’s favorite beer is Becks Sapphire. As much as I appreciate what Becks is putting out (and apparently the dollars they’re putting out to be featured so prominently), there are some great Maryland and DC based breweries that I’m sure a US Politician can appreciate. We seem much more likely to see college students chugging beers that come no-less-than-30-at-a-time packaging than to see our favorite actors enjoying their favorite local libation. Too many movies are oriented around this college lifestyle of overindulgence; think Beerfest, Animal House, and Superbad. I was there; I did the same thing and love those movies for what they are. Hell, I just graced Munich with my presence last year to experience all that Oktoberfest has to offer, so I’m certainly not trying to throw stones.
But there doesn’t seem to be any room for the craft beer lover in mass media. Am I missing out on a classic flick? I saw Drinking Buddies, and that was great, but that doesn’t count.
On the flip side, I think there are some classics portraying wine; Sideways with the great Paul Giamatti, and Bottle Shock – a great underdog story of California Wine stomping their French competition. I think TV has also started to make moves portraying the fun and creative side of brewing with shows like Brew Masters with Dogfish Head’s own Sam Calagione, and Brew Dog with James Watt and Martin Dickie, owners of the UK’s fastest-growing brewery of the same name.
I don’t know if anything could ever hold a candle to the great Bob and Doug McKenzie from Strange Brew. But if there are other great options out there or you have some great ideas, let us know! We’d love to hear them.
To sample this post try:
Oskar Blues – Dales Pale Ale
Captain Lawrence Brewing Company – Captain’s Imperial IPA
Dogfish Head Brewery – 60 Minute IPA (120 Minute for the brave souls among us)
Brew Dogs – Dogma Scotch Ale