The United States is undoubtedly the leading beer market in the world when it comes creativity and entrepreneurial drive, and it's all because of this thing known as craft beer. But other countries are following the our lead. Australia is one of them.
I’ve been increasingly interested in what drives collaboration brewing and what impact it has on the beer industry, so I packed up my bags and flew out to Denver to experience Collaboration Fest 2016, held on Saturday March 19th in Sports Authority Field At Mile High Stadium (that’s not how to squeeze a lucrative stadium sponsorship into an established venue name by the way), home of the current Super Bowl champs, the Denver Broncos.
Beer is important. It's not, in any circumstance, a means to an end. In some of the most important ways, great beer is a journey that folks embark upon for the sake of it, eschewing the idea that there's even a need for a destination. It's experiential. You might drink a beer to catch a buzz, and I feel you on that, but generally you drink a beer because engaging in the drinking fprocess is the most important part, and catching a buzz is just a side-effect.
Money talks. It's the loudest talker in the room actually. The best, and worst, things in the world are done for the sake of money. Craft beer is a business. It operates on cash flow like the rest of us do. The only difference, as I see it, is the intention behind the cash flow, and the reason to be in the business at all. Great breweries make great beer, and sell it for a price, so that they can make more great beer. They don't sell it to make as much money as possible and build huge, soulless efficiencies in their business.
These are all independently produced craft beer films focusing on the industry, culture, and growth of craft beer in America. Some of these focus on a particular state's growing craft scene, and some focus on the journey of a craft brewery, but they're all broadly aimed at evangelizing the industry.