City State Brewing Company, located in Washington D.C, went through a full brand repositioning in order to set themselves up for growth in the coming years. We worked through their new brand and commercial strategy with them, and set them up with a brand new digital home.
City State isn’t just a solid portfolio of beer. It’s a cultural pillar in one of the country’s most diverse neighborhoods. It’s purposeful, strong, and community-driven.
City State calls themselves the “flavor of the district”, and we focused on this idea as a way to bring their mission and their brand to life. Their new website is focused on their people-first orientation, with strong CTAs around visitation and events.
