The beer industry as a whole is currently, and arguably, in the throes of its most dramatic period of evolution since it became a real industry in the United States. How we choose to evaluate this evolution is the only difference between success and failure in the modern age of brewing.
Beer is coming back to its roots, so to speak, defying the homogenization that consolidated our country’s alcoholic backbone in the 20th century to a select few producers of relatively flavorless light lager, and instead moving toward the consumption patterns of the hyper-local past,
I’m back with a post about beer, brewing technology, and the go to market strategy behind these extremely clever, and rather unfortunate, homebrewing machines that seem to have popped into existence and penetrated the market quite thoroughly in recent years.
Dirty draft lines are a systemic problem. There’s no excuse for it, but frustratingly, there are multiple parties on the hook that need to come to a comprehensive solution on the issue. In short, the entire industry needs to pitch in to address the issue more aggressively and make draught line cleaning a required best practice on premise.