I'll admit that while its lost a lot of its authenticity through mass marketing and message dilution, "craft" is still a powerful driver of brand positioning, maintaining a certain inimitable resonance through the recent and impressive industry growth and signifying a powerful level of intentionality, purpose, and yes, counter culture resistance to mass market fizzy yellow beer.
Talk to most people who live in D.C. these days, and they’ll describe the collective anxiety that has crept into everyday life here since the election. It doesn’t matter if your candidate had a little “D” or “R” next to their name; it’s the constant partisan tension, the heated rhetoric, and the general animosity toward one’s fellow citizen that seems to have enveloped the country, and been distilled to its purest form in the capital city.
Marketing And Beer
Beer is about people, after all.
There's quite a bit going on behind the scenes
Styles & Science
Great beer is about the details