INTERNATIONAL BITTERNESS UNITS
IBUs were invented because it was hard to measure how "bitter" a beer was, just like it's hard to measure how "comfortable" your favorite sweater is...it was all about the perception. Since the early 20th century, the IBU scale was introduced (and has evolved) as a way to put a number to, or quantify, this perception and assess just how bitter a beer turned out to be when it was ready to drink.
WHY DO BREWERS COLLABORATE?
I’ve been increasingly interested in what drives collaboration brewing and what impact it has on the beer industry, so I packed up my bags and flew out to Denver to experience Collaboration Fest 2016, held on Saturday March 19th in Sports Authority Field At Mile High Stadium (that’s not how to squeeze a lucrative stadium sponsorship into an established venue name by the way), home of the current Super Bowl champs, the Denver Broncos.
WHAT'S THE DEAL WITH POINT-OF-SALE?
In this ongoing series, I've written about effective growth for small breweries,effective marketing, how sales teams have changed over the years, etc. Today I'd like to quickly hone in on an industry standard practice that might not work. I'm, of course, referring to POS, or Point-of-Sale.