Chris McClellan

Brand strategy and commercial execution in the beer industry | Beer educator & Writer | Draught quality crusader | Website design and development | Custom CRM Implementation| Advanced Cicerone® | Photographer | Sandwich connoisseur | Dad | Vermonter

The Brew Enthusiast

Est. 2012

Chris was born and raised in Burlington, Vermont. He studied at the University of Vermont and has lived in New York City for over 10 years, currently residing in Brooklyn with his wife, two kids, and one very old and awesome dog. A 15-year beer industry veteran in marketing and sales, his love for great beer started at his first job out of business school, working for the brewery in his hometown...a small shop called Magic Hat Brewing Company. Chris has worked in various marketing, sales, education, and technology leadership roles over his career for small and large brands alike, founded multiple technology and education companies in the beer industry, and now helps breweries define their market position, align their goals with business strategy, and modernize their digital footprint.

Additional Collaborators

Bobby Brown

Bobby recently joined TBE as a senior writer, strategist, and long time industry worker with an eye on the application of technology, automation, and process.

Brandon Rumiser

Brandon recently joined TBE after working on the technology side of the beer business for over 20 years. Brandon has a keen interest in workflow improvements and marketing in the modern beer business.